Drive loyalty, insights, and growth.
With a white-label version of FoodOp, you can deliver convenience and value-add offers based on customer menus.

Dagrofa Foodservice


Built to strengthen supplier partnerships
Offer customers a convenient, branded platform for procurement, menu planning, and reporting.




Features built for Food Suppliers
Menu insights
See upcoming customer menus and anticipate needs before orders are placed.

Sustainability reporting
Provide live CO₂e and sustainability insights across your entire product universe.
Share-of-wallet analytics
Understand purchasing gaps and identify opportunities to grow your product mix.
Promotion engine
Promote products directly into your customers’ workflows — right where menus and procurement decisions happen.

How it works for your customers

Plan menus with live prices
Your customers build their menus in FoodOp with live ingredient prices pulled directly from your product feeds.

One-click procurement
From menu to basket in one click — customers add products directly to your basket.

Instant reporting
All customer reporting, including sustainability metrics such as CO₂e, is available instantly after purchase.
Getting started with FoodOp

Quick to implement
FoodOp’s Menu Assistant connects directly to your existing e-commerce backend API endpoints (products, price feeds, etc.), just like your e-commerce store already does.

Dedicated onboarding & support
A dedicated Customer Success Manager coordinates the project incl. kick-off, alignment on scope and timeline, implementation and smooth roll-out.
We are here to help
Reach out to our team if you want to explore if FoodOp is the right fit.
Questions?
Find answers here
By providing visibility into upcoming customer menus, suppliers can tailor offers and increase their share-of-wallet.
Customers gain convenient procurement, budget management, and automated sustainability reporting.
Implementation is quick and straightforward after alignment on scope. FoodOp connects directly to your existing e-commerce backend API endpoints (products, price feeds, etc.), just like your e-commerce frontend already does.
Dedicated onboarding, training, and ongoing support via live chat, phone, and a help center.